R. L. Polk Australia Pty. Ltd.


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MARKET ANALYSIS ::

A true understanding of your market is essential to capture your best business opportunities. Polk’s market analysis capabilities offer a detailed insight into the retail sales of vehicles in your market segment, the number of vehicles currently on the road, the price and specification details and more.

With more accurate market knowledge, you can make more confident decisions and objectively measure the impact of those decisions.

Our complete and timely information on actual market activity can help you:

Assess your market position
Evaluate market potential
Identify market opportunities
Perform a commercial vehicle analysis

Polk will work with you to create a customized market analysis to address your specific needs.

Dealer Prospect Guides

Enables dealers to target best prospects within their PMA and maximize effectiveness of new model promotion.

Optimal Site Analysis
Identify specific areas of opportunity for an individual Franchise site to maximise return on investment, differentiate between areas of growth, stability and decline.

PolkConnect
PolkConnect collects and analyses automotive industry data including customer transactions, vehicles on the road, consumer spend and geographic information. Using this market intelligence, the program creates meaningful knowledge about your parts and service target markets, including their total size and potential and the purchase behaviour of your customers and prospects.

Polk CSI Programme
The CSI Programme is designed to obtain and record data from telephone-based customer satisfaction surveys, with reports being compiled to reflect CSI calculation for dealerships, nation-wide.

PolkInsight
PolkInsight will allow users at all levels of your organization to analyse and interpret a wide variety of Polk Intelligence including new, used and PARC statistics, combined with demographic information.

PolkOnsite
PolkOnsite offers a comprehensive approach to retail network development, by providing strategic automotive intelligence that assists with making critial decisions on network development initiatives.