R. L. Polk Australia Pty. Ltd.


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Polk accesses a wealth of automotive and demographic data to provide the strongest performing customer contact list for your market. From identifying trends and market opportunities, to finding customers most receptive to your offer, we know what works. We can help you optimize your direct marketing efforts by qualifying your customer database for specific initiatives and reach viable prospects through our predictive segmentation models.

Dealer Fulfilment
Dealer Fulfilment is the provision of aftersales Direct Marketing initiatives at dealership level, which are designed to: Increase volume, throughput, PMA penetration and aftersales revenue.

PolkConnect
PolkConnect collects and analyses automotive industry data including customer transactions, vehicles on the road, consumer spend and geographic information. Using this market intelligence, the program creates meaningful knowledge about your parts and service target markets, including their total size and potential and the purchase behaviour of your customers and prospects.