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Learn how Analyse, Communicate, Evaluate can help you more...
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Owner retention is a critical aspect of continued success in the automotive marketplace. You need to have an ongoing presence and awareness of your brand or risk alienating or losing your customers.
Polk’s database solutions enable automotive manufacturers to effectively manage communication, analytical and marketing strategies through accurate, up-to-date and comprehensive vehicle ownership tracking.
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Dealer Fulfilment
Dealer Fulfilment is the provision of aftersales Direct Marketing initiatives at dealership level, which are designed to: Increase volume, throughput, PMA penetration and aftersales revenue
Polk CSI Programme
The CSI Programme is designed to obtain and record data from telephone-based customer satisfaction surveys, with reports being compiled to reflect CSI calculation for dealerships, nation-wide.
PolkConnect
PolkConnect collects and analyses automotive industry data including customer transactions, vehicles on the road, consumer spend and geographic information. Using this market intelligence, the program creates meaningful knowledge about your parts and service target markets, including their total size and potential and the purchase behaviour of your customers and prospects.
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