R. L. Polk Australia Pty. Ltd.


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MARKET ANALYSIS ::

A true understanding of your market is essential to capture your best business opportunities. Polk’s market analysis capabilities offer a detailed insight into the retail sales of vehicles in your market segment, the number of vehicles currently on the road, the price and specification details and more.

With more accurate market knowledge, you can make more confident decisions and objectively measure the impact of those decisions.

Our complete and timely information on actual market activity can help you:

Assess your market position
Evaluate market potential
Identify market opportunities
Perform a commercial vehicle analysis

Polk will work with you to create a customized market analysis to address your specific needs.

CarMaster
CarMaster is a central data repository that provides information to all parts of the organisation in a consistent and timely manner.

PolkInsight
PolkInsight will allow users at all levels of your organization to analyse and interpret a wide variety of Polk Intelligence including new, used and PARC statistics, combined with demographic information.

Polk Mapping Services
A graphic analysis of your market. Polk can append latitude and longitude codes to your customers’ addresses, thus pinpointing the residence in relation to the location of the dealer. This allows for better decisions regarding communicating with these owners, as well as what additional customer service programs you can offer them.

PolkOnsite
PolkOnsite offers a comprehensive approach to retail network development, by providing strategic automotive intelligence that assists with making critical decisions on network development initiatives.

Price & Specification Data
Price & Specification data contains price movements, identification commentary, historical and technical explanations, timelines and market-specific information.