R. L. Polk Australia Pty. Ltd.


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PARTS AND SERVICE ::

Recent studies show that customers who come into one of your dealerships for service are more likely to buy their next car from you. That means your existing customers are your best source for future business. Polk’s Parts & Service Solutions help you build on these relationships.

Polk’s Service Reminder Programs reinforce the owner’s adherence to your scheduled maintenance program based on in-service date, repair order history and customer driving habits.

On the prospecting side, Polk can identify potential service customers who’ve purchased from your dealers, but who’ve never returned for service or those that have purchased used vehicles.

Polk’s Parts & Service Solutions offer you:

Increased customer-pay Parts & Service revenue for dealers
Increased wholesale parts business
Enhanced new vehicle sales opportunities
Greater brand awareness
Constant communication with loyal customers
Strengthened customer relationships
Opportunities to communicate with both active and inactive customers
The ability to uncover Parts & Service opportunities
Opportunities for dealers to identify and realize their service potential
The ability for regional personnel to monitor and track performance by dealership and region
Graphic analysis of your dealer markets through high definition customer mapping

Polk will work with you to create a customized service and parts program to address your specific needs.

PolkConnect
PolkConnect collects and analyses automotive industry data including customer transactions, vehicles on the road, consumer spend and geographic information. Using this market intelligence, the program creates meaningful knowledge about your parts and service target markets, including their total size and potential and the purchase behaviour of your customers and prospects.

Polk Mapping Services
A graphic analysis of your market. Polk can append latitude and longitude codes to your customers’ addresses, thus pinpointing the residence in relation to the location of the dealer. This allows for better decisions regarding communicating with these owners, as well as what additional customer service programs you can offer them.