|
 |
Learn how Analyse, Communicate, Evaluate can help you more...
|
|
|
|
|
|
When it comes to managing your inventory, you need powerful intelligence and keen insight to help you make smart decisions. Polk offers you “360-degree” analysis and complete market coverage, so you’ll know what’s selling, who’s buying and where they’re located.
Polk can show you all the registered vehicles (new and used) on the road today, as well as the exact makes and models of the vehicles in a given geographic market. Combine that with key demographics (gender, age, income, ethnicity) and you can quickly obtain market profiles of your registered buyers, as well as the competition. Analysis may be conducted at a national level all the way down to census tract or dealer level.
This will enable you to:
- Make better manufacturing decisions
- Reduce distribution costs of core parts and vehicles
- Deliver parts and vehicles to your customers faster
- Make smarter stocking decisions
- Match supply with demand to reduce floor planning costs
- Increase satisfaction and future consideration of your brand
|
|
|
 |
PolkConnect
PolkConnect collects and analyses automotive industry data including customer transactions, vehicles on the road, consumer spend and geographic information. Using this market intelligence, the program creates meaningful knowledge about your parts and service target markets, including their total size and potential and the purchase behaviour of your customers and prospects.
|
|
|
|
|
|