R. L. Polk Australia Pty. Ltd.

DEALER SALES ANALYSIS

FORECASTING

INVENTORY MANAGEMENT

MARKET ANALYSIS

TARGET MARKETING

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TARGET MARKETING ::

A strong customer list is an integral part of retaining current customers and capturing new ones. It’s about targeting the right people, at the right time, with the right offer. In a competitive automotive market, the first to make an impact often means the first to obtain market share.

Polk Mapping Services
A graphic analysis of your market. Polk can append latitude and longitude codes to your customers’ addresses, thus pinpointing the residence in relation to the location of the dealer. This allows for better decisions regarding communicating with these owners, as well as what additional customer service programs you can offer them.