SOUTHFIELD, Mich. and LONDON (July 30, 2007) – Representatives from ROADTODATA and R. L. Polk & Co. today announced that they have reached an agreement for Polk to acquire a majority interest in ROADTODATA, a rapidly growing supplier of automotive price and specifications data. The announcement was jointly made by Stephen Polk, chairman, president and CEO of R. L. Polk & Co, and John Grant, CEO and managing director, ROADTODATA.

The venture, to be named Polk ROADTODATA, will provide price and specifications data as well as sales volume information on a global basis. Polk ROADTODATA customers will ultimately have access to a centralized source for reliable data as well as easy-to-access vehicle comparison and data tools.

“Our stake in ROADTODATA enables us to provide significant, added value to our customers by expanding our current coverage of global price and specifications data,” said Stephen Polk. “This expansion of capabilities will ultimately help us leverage our core assets and provide data in a way that will change how customers perceive and use price and specifications information.”

“We are pleased to partner with Polk to provide customers with an enhanced level of market intelligence,” said John Grant. “I look forward to working together to offer the depth and scope of data that the global automotive industry requires.”

Over the coming months, Polk ROADTODATA will be focused on combining existing capabilities and adding new data that will enable customers to comprehensively and quickly assess the global automotive market.

About R. L. Polk & Co.
R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.

About ROADTODATA
Launched in 2005, ROADTODATA is already recognized as one of the leading automotive research companies, with a global customer base that includes major players in vehicle manufacturing; leasing; retailing and equipment supply. ROADTODATA develops state-of-the-art technologies and integrated applications for the delivery of real time price and specifications data, which customers can easily enrich with their own data to deliver powerful support for decision-making. ROADTODATA is currently active in Europe, South America and Australia, while continuing to expand its geographical coverage in response to customer needs.