- Understand not only “who, what, how many and when, but where”
- Achieve an at-a-glance view of your market
- Assess your market reach and penetration
- Identify competitive market reach and sales overlap
- Discover hidden trends, identify opportunities
- Market more efficiently to existing customers and prospects
- Complex relationships are revealed through data and geography combined
Description
Excellent for strategic planning, sales presentations or campaign tracking, Polk Mapping Services allow you to turn geo-summarized data into easy-to-read, color-coded, presentation-quality maps. These maps may be displayed at any size from A4 up to A0 or save and present electronically.
Choose from a standard or custom geography and leverage Polk’s extensive data or your own to create a mapping solution to fit your specific business needs.
Mapping Samples:
- Service Potential and Penetration
- Dominant Manufacturer
- Vehicles In Operation
- Sales Penetration
- Drive Time/Distance for Customer Convenience
Polk provides a custom mapping service where we can develop maps to suit your needs. Whether for inclusion in PowerPoint presentations or printed at A0 sizes (841mm x 1189mm), Polk can customize a full-colour map to display a mix of both features and data.
- New Vehicle Sales
- Used Car Vehicle Transfers
- Vehicles In Operation
- Service Opportunity and Penetration*
- Customer Convenience (Drive distance/time to sales/service site)
- Target Population for Marketing Campaigns
View Samples:
Aftersales data are to be supplied by the client. Polk can arrange for extracts from nearly all DMS vendor systems. See Aftersales Analysis for more details.