PolkOnsite is an interactive consulting service designed to help automotive manufacturers and automotive retailers determine optimal retail networks, evaluate current market and dealership performance, assess dealership processes and improve operations through interactive training courses. PolkOnsite offers a comprehensive approach to retail network development, by providing strategic automotive intelligence that assists with making critial decisions on network development initiatives.

PolkOnsite Planner

Drawing on over 20 years experience in retail network consulting, PolkOnsight Planner offers a wide range of solutions to meet your everyday needs for dealer network planning.

Whether you require monthly mass mapping of your dealership sales, registrations by area, or competitive location analysis and detailed optimal dealership site location analysis and potential, Polk has the capabilities, knowledge and experience to help you.

Polk Maps Live

This online mapping tool allows you to access live information of your dealer network, market activity and geographic location analysis all updated centrally at Polk, allowing you to spend more time analyzing and improving your network instead of preparing and formatting data.

Optimal Dealership Location Simulation

Using proprietary simulation tools, Polk can analyse and recommend the most optimal locations for your retail dealership network. Building a new retail outlet is an expensive undertaking, so making the right location decision is key to building the attractiveness of the brand at a high level and making sure that you have the best opportunity to achieve the highest possible retail sales.

SIM (Spatial Interaction Model) – Sales Potential Simulation

In addition to deciding on optimal dealership locations, it is important to justify areas and locations in terms of actual sales potential. SIM takes into account, where customers are, how willing they are to travel and how attractive certain locations are to them. In addition to area sales potential, SIM can calculate the potential sales of each dealership location allowing you to set realistic dealer targets and primary marketing areas (PMA).

Market Representation Studies

Polk ties mapping and simulation modeling together with detailed and tested methodologies providing you with complete overviews and recommended network blueprints. Market representation studies allow you to answer network based questions including:

• What is the optimum number of retail dealerships required in the market?
• Where are the most optimum dealership locations? Why?
• What are the potential sales for my brand (including competition), by segment, by model and per dealership?
• How can I design realistic and accurate PMA (Primary Market Areas) for each of my dealerships? How can I track sales and incentivize dealers accordingly?