Vehicle PARC is the total number of vehicles currently registered on the road that estimates the size and composition of the vehicle fleet and grouped by:

• Passenger Vehicles
• Campervans
• Light commercial vehicles
• Trucks
• Buses
• Motorcycles
• Make of vehicle
• Year of manufacture
• Fuel type
• GVM or GCM
• National, State or Postcode location

This data is provided courtesy of the ABS and is compiled from data made available by various state and territory registration motor vehicle registration authorities and reflect information as recorded in registration documents.

POLK PARC

Polk PARC is a database that has been created to further enhance the passenger and light commercial vehicle count as provided by the ABS. Polk PARC is the result of a combination of various databases and Polk automotive intelligence.

It takes the estimated number of vehicles to the level of model variant thus creating a more concise picture of the types of vehicles on the road in a given area. The impact this type of information has on decision making processes is immeasurable especially when combined with Polk Price & Specification data. This is especially true when assessing the opportunity for aftersales, forecasting, marketing campaigns, parts stocking and manufacturing, etc.