R. L. Polk Australia Pty. Ltd.

	PolkConnect Are any of the following achievements on your list of objectives for the balance of this year? Improved parts sales to trade customers Increased dealer service revenues Increased customer satisfaction and retention Measurable results – full dealer network coverage within one year If so, then Polk can help you meet these objectives by delivering an integrated parts and service marketing program that captures business for your dealerships and builds customer loyalty for both the dealer network and the brand. This program is PolkConnect. Driving your aftersales business PolkConnect collects and analyses automotive industry data including customer transactions, vehicles on the road, consumer spend and geographic information. Using this market intelligence, the program creates meaningful knowledge about your parts and service target markets, including their total size and potential and the purchase behaviour of your customers and prospects. This way, you can segment your markets and identify the best opportunities for growth. And to ensure timely communication of relevant messages to your prospects, PolkConnect also encompasses a comprehensive, integrated customer communication tool for you and your dealers. How vehicle manufacturers benefit from PolkConnect To vehicle manufacturers, PolkConnect provides a composite picture of the sales performance of the dealer network as well as a holistic view of the value of each customer to the franchise. At the same time, the system delivers in-depth knowledge of business metrics such as sales and channel performance, customer profitability, retention and loyalty. For your parts business, PolkConnect provides the insight you need to understand how parts are being utilized and sold in your franchise network. Our solution pinpoints the biggest potential for growth, to ensure faster inventory turns and increased profits. And when you actively implement PolkConnect across your network, you will reap corresponding service business dividends too. The program discovers the best aftersales business opportunities within your dealer’s reach – for you and your dealers to use that information to implement data driven, highly targeted service and marketing activities. How franchised dealers benefit from PolkConnect With PolkConnect, your dealers get both an advanced customer contact tool and an enhanced insight into the activity and business opportunities in their local market. This, in turn, creates stronger involvement in your parts business and competitive edge by answering the questions dealers ask themselves everyday, including: Where should I sell? How am I doing against the local market opportunity? How can I best spend my marketing budget? What are my best customers’ buying preferences and patterns? What tactics have worked to increase customer spend? Which service customers should I contact and when? Which trade customers should I contact and when? Outbound service marketing activities Possibly best of all, PolkConnect encompasses all the functions dealers may need to execute, manage and evaluate outbound marketing initiatives to both aftersales services and trade parts customers. It has applications for executing rout8ne service marketing activities and personalized customer interaction campaigns, drawing upon actual customer knowledge in real time. Using clearly laid out screen pages, dealers are guided through PolkConnect’s customer contact recommendation. And with a few clicks on the mouse, they amend or accept the list of consumers and trade customers that should be contacted. When your choice is confirmed, your selection goes directly to your printers or to Polk – where customer letters can be produced and sent out on your behalf. PolkConnect key features and benefits Size your market opportunity and analyse dealer aftersales business performance using market intelligence and customer transactions Comprehensive view on parts and service customer spend and loyalty, despite many varied dealer system inputs Target your offerings and sales messages better to both your parts and service customers using automotive market intelligence Incorporates functions to initiate, coordinate, monitor and measure manufacturer and dealer marketing activities Automatic where possible and easy to use; designed with and for use by dealers Ability to link to mail fulfillment services and call center activity Measurable results within 3 months after installation Full network coverage possible within 1 year Can be extended to similarly support your vehicle sales and marketing activities.